“Doin’ It In The Park: Pick-Up Basketball” Trailer.
Exploring the definition, history, culture and social impact of New York’s summer b-ball scene, widely recognized as the worldwide “Mecca” of the sport, co-directors Bobbito Garcia and Kevin Couliau uncover the ‘pick-up’ movement through the voices of playground legends, NBA athletes, and most importantly the common ballplayer who all day looks forward to calling “next” game at their local schoolyard.
doinitinthepark.com
FanCulture – “The Evolution of Influence”
We hyped the trailer not so long ago and now, the full feature has dropped care of brand experience outfit, Amplify. Check out the blurb below;
From Beatlemania’s global movement to the infectious Beliebers, fans have always had the power. FanCulture, a new short film, explores the invaluable power that fans have on brands and in turn, the methods used to harness that power to create a marketing force to be reckoned with.
FanCulture investigates the instrumental role fans play in a brand’s development: elevating it, promoting it, dedicating their time, money and even their own skin to it. As companies increasingly value their core fanbases, huge resources are ploughed into growing this loyal army of followers. But is there a formula to creating fans? And how much can fans be worth to a brand?
This film features interviews with a collection of the world’s leading academics, brand strategists and fans. Contributors include PlayStation, Polydor, The Kaiser Chiefs, Fred Perry and a collections of superfans from Nike to Marmite.
“It’s dialogue not monologue” says Dr. Matt Hills, a leading academic on the subject and contributor to FanCulture - and this is true, often a rare approach that brands initiate through social media and other mediums.
It’s great to see marketeers taking this thought leadership and digging deeper in to the mind of the consumer and this content really delves in to the behaviour of loyal and starter fans. The short shows how brands can understand those helping to promote a person, product or company through a natural affinity but it also touches upon how to actively engage with fans keen to feel connected to the subject of their fandom.
Jonathan Emmins, Founder at Amplify says: “We have taken a subject close to our heart with this film. Brands are constantly being challenged to evolve, progress and communicate with their fanbase and this process is fascinating. Identifying fans, understanding them and working with them in the right way, can help elevate a brand from a logo to a cultural icon.”
Amplify, we applaud you.
Find out more at www.weareamplify.com and follow them on Twitter@weareamplify

Fan Culture: The Evolution of Influence.
Check out this teaser to the upcoming short film Fan Culture commissioned by creative outfit, Amplify which explores the role fans could, and should, play in brands and marketing.
Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion.
INSA – ‘Looking For Love In All The Wrong Places’ Short.
British graffiti writer and artist INSA has teamed up with Protein as part of five original short films on Random Acts for Channel 4 with a two minute short film entitled Looking For Love In All The Wrong Places.
Set to air tonight at 12 am GMT (Feb 14) it will also be available on demand via randomacts.channel4.com

“HERE” - A Short Film with Agyness Deyn.
Take a look at this stunning film by Luca Guadagnino and starring British model, Agyness Deyn.
Created as part of a project for Starwood Hotel Group’s Luxury Collection, in which Deyn is shot across locales of the Equinox in Vermont, the Phoenician in Arizona, and the Royal Hawaiian in Honolulu, Here follows her journeys, while she receives notes from a mysterious figure.
For more information, go to www.thefilmhere.com

Louis Vuitton presents “The Great Journey of Little Bagcharms.”
To celebrate the release of the air balloon bag charm, inspired by the iconic Monogram canvas created in 1896, director Christian Borstlap has imagined the adventure of this little collectable in this brilliant short.
A miniature version of a monogram trunk suspended from an air-balloon wanders through an unknown and ancient world in search of its home. A truly incredible animation.
Read the full story on ‘New, Now’ Louis Vuitton’s online magazine.
ENJOY.
Music: The Do - “Too Insistent”
An Animated Tribute to “Drive”.
Check out this animated short paying tribute to one of our favourite movies this year, Drive. Directed by Tom Haugomat and Bruno Mangyoku, the duo focus on some of the most bloody and tense scenes from the film.
The video really captures that dark tone seen throughout ’Drive’ and combined with Glass Candy’s ‘Digital Versicolor’ track, we could watch this repeatedly much like the original.
ENJOY.
Kid Cudi & Cage – “Maniac” Directed by Shia LaBeouf.
The long awaited video for Kid Cudi’s Maniac with Cage has finally gone live on the web.
The short film follows a film crew documenting the exploits of two serial killers and is inspired by the song of the same name from Cudi’s sophomore album Man On The Moon II: The Legend Of Mr. Rager and is directed by Transformers star, Shia LaBeouf.
The Schwarzenegger Trilogy.
Check out this great animation by creative outfit Brainbow who have produced over 1,600 frames each individually hand-drawn and curated the agency depicting some of Arnold Schwarzengger’s best movie scenes to date.
It event includes an original gangsta rap with lyrics provided by Arnold himself. The short premiered at the Standard Hotel in Downtown Los Angeles as part of Cine-Shorts which is a bi-monthly series aiming to provide a platform for local directors and aspiring filmakers making their mark in the city of los angeles.
Head to brainbowinc.com to view more of their work.
Arcade Fire & Spike Jonze’s Scenes From The Suburbs Trailer.
Take a look at the trailer for Spike Jonze and Arcade Fire’s short film entitled, Scenes From The Suburbs.
The thirty-minute short film inspired by their critically acclaimed album, The Suburbs is story of war and coming of age in suburbia.
Co-written by Jonze & Arcade Fire’s Win Butler & Will Butler, this companion piece to the album follows the narrator, living in a suburban dystopia, trying to piece together fragmented memories from when he was a teenager, and his experiences with his friends as they grow apart
The song backing the footage is the Arcade Fire song “Month of May”.
Watch the full feature here.
Full-length Beastie Boys Short Released.
Finally the short film featuring prominent cameo appearances from Elijah Wood, Seth Rogen, Danny McBride, Susan Sarandon, Stanley Tucci, Rashida Jones, Will Arnett, Adam Scott, Mike Mills, Rainn Wilson, Arabella Field, Ted Danson, Roman Coppola, Shannyn Sossamon, Steve Buscemi, Amy Poehler, Mary Steenburger, Alicia Silverstone, Laura Dern, Arthur Africano, Alfredo Ortiz, Milo Ventimiglia, Jody Hill, Silvia Suvadova, Jason Schwartzman, Losel Yauch, Chloe Sevigny, Kirsten Dunst, Maya Rudolph, Clint Caluory, David Cross, Orlando Bloom, Will Ferrell, John C. Reilly, Jack Black, Martin Starr and the Beastie Boys for their long-awaited eighth album has arrived for international audiences.
Che-ch-ch-che-che-check it oooooouuuuuuuutttttttt.



From Screen To Spray.
French writer Benoit Ollive edited and produced this short film about screenprint and graffiti a few months back. Highlighting the methodology of each process, Ollive is set for big things in the future and definitely one to watch.
Check out his website for more photos and information GRAPHICFURY.com
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Yohji Yamamoto ‘This Is My Dream’ Trailer.
Check out the trailer for the legendary Japanese designers upcoming documentary “This Is My Dream”, a film by director Theo Stanley.
The short follows Yamamoto for several months as he prepares for the performance-based Y-3 spring/summer 2010 collection.
‘Umshini Wan’ Short Film.
VBS has garnered exclusive access to acclaimed director Harmony Korine’s (writer of cult film ‘Kids’) short film ‘Umshini Wan’.
The sixteen-minute short features Zef slang pioneers Die Antwoord - you may recall their hit track ‘Enter The Ninja’ which featured the slick South African lyrics of Ninja on a deep bass and beat complimented by the mesmerising vocals of Yo Landi - brings the audience to the fringes of society where Ninja and Yo Landi of star as wheelchair-bound gangsters. Residing in the outskirts of civilization, Ninja and Yo Landi play trigger-happy, gun-toting misfits who bond throughout the film by sharing cartoonishly huge joints, sticking-up business owners, and seeking refuge and shelter in the woods. It is a tale of love and the struggle for survival.
See the rest at VBS.TV: Umshini Wam - Umshini Wam | VBS.TV
A sci-fi short filmed by a Scottish art director has become what The Hollywood Reporter calls the “year’s first hot short.” Ben
Craig, 37, used the short film, titled Modern Times, as an exercise in on-the-job training. The DIY filmmaker “relied on the goodwill of friends, with the ultimate cost of the short being sandwiches and pints at the pub,” according to the Reporter’s Heat Vision blog. Watch Modern Times (embedded above) and you’ll see a quiet, visually impressive meditation on the future. There are no exploding spaceships, no blue aliens and no lasers. And the decision to skip dialog and go with an operatic soundtrack definitely classes up the clip. The short film has generated interest from studios including Warner Bros, Fox and Paramount, according to Heat Vision. A behind-the-scenes clip, embedded below, shows how Craig pulled off his Hollywood hit. (via wired.com/underwire)Sci-Fi Short Spins Forward to Modern Times.