Posts tagged Marketing
Tatt Fan Be Cray-Cray.
How far would you go for a brand you love? Buy a product? Tell a friend? Or quite literally brand yourself? Ouch!
Check out FanCulture: The Evolution of Influence, a short film exploring the role fans could, and should, play in brands and marketing.
Featuring expert opinion and insight from academics, marketeers and the fans themselves, this documentary looks at how a brand can identify their fans and, more importantly, harness their passion.
For more information on FanCulture visit weareamplify.com or follow them @weareamplify
Volkswagen: Bug Run.
Check out the highlights reel from VW’s whacky new campaign, Bug Run, the platform that pits real-life bugs in real-time races, with real time audience betting.
DDB, the agency behind Bug Run explains: “There will be one race per day broadcast over a five-day period. Each race will consist of eight bugs, with the two fastest progressing from each heat to the final.”
As always here at culture junkie we are delivering you the inside scoop - we have heard lots of buzz that the big money is on Shitty Bill. You’re welcome.
Vans: Pass The Bucket with Devon Blood.
Who is Devon Blood? Besides having a badass name, he is a Bay Area tattooer, artist, and skateboarder. In 2006, at the age of twenty-six, he was the victim of a near-fatal gunshot wound to the head. Truly lucky to be alive, when he awoke from a medically induced coma weeks later, he found that he had lost precise muscle control on the right side of his body. In particular, he suffered severe muscle tremors in his right hand, and Devon is right-handed.
Knowing he would never be able to ride a skateboard or a two-wheeled bicycle again, he was determined not to let this come between his love of art and tattooing. Overcoming doubts of his doctors and therapists while surprising and inspiring everyone around him, he trained himself to use his left hand how he once used his right.
He now paints, draws, and tattoos left-handed.
Mercedes Benz: Kilian Martin - Altered Route.
You may remember Kilian Martin from the Lucozade Sport Lite ad with DJ Fresh back in 2011. Now, the innovative, courageous and original skateboarder has joined forces with Mercedes Benz and filmmaker Brett Novak to create this pretty cool video, “Kilian Martin: Altered Route”.
Read the interview with Kilian and Brett on mb! by Mercedes-Benz: mb.mercedes-benz.com/kilianmartin
The New Era Fan.
As Part of the New Era Fly Your Own Flag Campaign, the brands Facebook page champions their superfans each week by giving them a platform to display their enthusiasm for the brand.
After checking out images of Angel Del Rosario’s cap collection, they dispatched a camera team to get the inside scoop on his New Era passion.
Check out his story above and become a fan yourself at www.facebook.com/neweracaps
Stella Artois Presents: Quentin Tarantino’s ‘Pulp Fiction’
In celebration of Stella Artois’ official sponsorship of the 65th Cannes Film Festival, the Belgian brewer is set to launch the Cannes Cinema Club, a cinema experience designed to bring the spirit of Cannes to the UK.
The cult classic, and winner of the 1994 Cannes Palme d’Or award, Pulp Fiction will be screened as part of a unique series of events in partnership with Picturehouse Cinemas. Attending fans will be rewarded with a red carpet arrival, welcomed by the original soundtrack music accompanied by projections of iconic imagery from the film whilst they sup on a perfectly poured Chalice of Stella Artois or Stella Artois Black, preciously presented at the bar.
There will be twenty exclusive screenings kicking off from Monday night (May 21) until May 31 at venues nationwide including Clapham, Brighton, Greenwich, Southampton, Brixton, Cambridge, Edinburgh, Liverpool and York.
For your chance to win one of more than two thousands pairs of tickets and to join the Stella Artois Cannes Cinema Club head to www.facebook.com/stellaartoisuk
@Silk_Worm and @thetylerpeters will be hitting up the Hackney screening so make sure you follow their tweets for pics and updates live from the event. For those of you unable to attend one of these screenings, we present the below collection of GIFs and images for your viewing pleasure. ENJOY.
Nike Football: My Time Is Now.
The latest offering from Nike is essential viewing ahead of the Champion’s League Final this weekend.
W+K London created this epic three-minute footballing extravaganza that focusses on the “next wave” of players.
The film opens in a game between France and Holland, however the game is hijacked by an army of soccer hungry young players eager to make their mark on the soccer world. These young players are from “The Chance” Nike’s scouting mission to find 100 potential soccer champions from 50 countries.
The Indestructible Billboard.
EVOC a brand new backpack has hit the market designed to prevent spinal injuries by absorbing 80% of any impact to your back. To promote this, their agency Publicis, Deutschland produced a nice little experience to drive home their core product messages.
The Evoc Indestructible Billboard invited passers by in Berlin to wind up and physically give it their best shot. Every impact was instantly uploaded to their Facebook page, magnifying the reach of the campaign.
Result - a great example of a piece of activity turned around on minimal budget to achieve a large scale reach.
New Era Avengers Collection.
New Era have launched an extensive Avengers Collection of caps to celebrate the release of the new film that recently hit the $1billion mark at the global box office, a record breaking haul in its opening weekends.
Check out the full collection at neweracap.com
Introducing FoodBeats.
Lurpak taps Last.fm to bring you playlists based on what you’re cooking. Simply whack in the dish of the day and it will provide you with the perfect musical accompaniment. The jerk chicken mix comes with our highest recommendation.
FoodBeats is the mind child of Outside Line, Lurpak’s social agency…Great work!
Follow the author of this post on Twitter @Silk_Worm
The World’s First Invisible Ad.
To launch the Lynx ‘Anarchy’ for him & her deodorant range the brand filled a terraced house in Sydney, Australia full of debaucherous, outrageous, anarchic behaviour however, the only way you could see the action was is if you wore polarised sunglasses.
Using large LCD screens instead of windows the willing voyeurs wearing the glasses were able to discover the sexy and anarchic things going on within the house. Apparently an advertising first.
M.I.A. Takes Over Beck’s Bottle.
We featured the bottle previews a few weeks back and now M.I.A., one of the six artists who have taken over the Beck’s bottle designs this summer presents us with the inspiration behind her label creation.
Other artists include Aerosyn-Lex from New York, Bert Rodriguez from Los Angeles, Freegums from Miami, Geoff McFetridge from Los Angeles and Willy Chyr from Chicago.
For videos, daily updates, and more head to www.facebook.com/becksbeer
Red Stripe ‘Make Art On The Street’ Installation.
Check out this collaboration between Jamaican beer brand, Red Stripe and Scottish artist Spaceboy as part of their Make Art on the Street campaign.
The initiative has Spaceboy team up with the award winning production company Blac Ionica and his graphic students from Edinburgh College of Art, paste his illustrations on the Newhaven Harbour shutters in Edinburgh whilst capturing and recording each one in order to bring them to life through the medium of stop-motion animation.
Visit www.redstripe.net for more information.
Carling Zest captures the Sound of Summer with DJ Food, Jaguar Skills and DJ Yoda.
As part of the new Carling Zest ‘Summer Bottled’ ad campaign (the limited edition summer lager with a hint of natural citrus) which aims to capture what makes for a Great British summer, Carling invited DJ Yoda, DJ Food and Jaguar Skills to produce a track entirely from their favourite summer sounds.
The artists were provided with 32 sounds and matching video clips to work with, and from May 23rd music fans will get the chance to do the same with the Carling Zest app.
The strongest of the three, in our minds anyway is Jaguar Skills creation, here’s what the DJ said of it “my track Summer SFX Riddim is like lots of mini tracks blended together- like a DJ set condensed into one track. If I had to describe it, I’d say it sounds like something the BBC Radiophonic workshop would’ve made!”
Check out the other tracks including ‘Making-of’ videos from DJ Food and DJ Yoda at www.youtube.com/carlingzest
FanCulture – “The Evolution of Influence”
We hyped the trailer not so long ago and now, the full feature has dropped care of brand experience outfit, Amplify. Check out the blurb below;
From Beatlemania’s global movement to the infectious Beliebers, fans have always had the power. FanCulture, a new short film, explores the invaluable power that fans have on brands and in turn, the methods used to harness that power to create a marketing force to be reckoned with.
FanCulture investigates the instrumental role fans play in a brand’s development: elevating it, promoting it, dedicating their time, money and even their own skin to it. As companies increasingly value their core fanbases, huge resources are ploughed into growing this loyal army of followers. But is there a formula to creating fans? And how much can fans be worth to a brand?
This film features interviews with a collection of the world’s leading academics, brand strategists and fans. Contributors include PlayStation, Polydor, The Kaiser Chiefs, Fred Perry and a collections of superfans from Nike to Marmite.
“It’s dialogue not monologue” says Dr. Matt Hills, a leading academic on the subject and contributor to FanCulture - and this is true, often a rare approach that brands initiate through social media and other mediums.
It’s great to see marketeers taking this thought leadership and digging deeper in to the mind of the consumer and this content really delves in to the behaviour of loyal and starter fans. The short shows how brands can understand those helping to promote a person, product or company through a natural affinity but it also touches upon how to actively engage with fans keen to feel connected to the subject of their fandom.
Jonathan Emmins, Founder at Amplify says: “We have taken a subject close to our heart with this film. Brands are constantly being challenged to evolve, progress and communicate with their fanbase and this process is fascinating. Identifying fans, understanding them and working with them in the right way, can help elevate a brand from a logo to a cultural icon.”
Amplify, we applaud you.
Find out more at www.weareamplify.com and follow them on Twitter@weareamplify
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From pop culture, fashion, the arts & entertainment to technology, digital & social media, PR & marketing - we run the streets looking for our next hit of cool content to push on to the net watching it course through the veins of other like-minded creatives.
We are culture junkies.
