Louis Vuitton presents “The Great Journey of Little Bagcharms.”

To celebrate the release of the air balloon bag charm, inspired by the iconic Monogram canvas created in 1896, director Christian Borstlap has imagined the adventure of this little collectable in this brilliant short.

A miniature version of a monogram trunk suspended from an air-balloon wanders through an unknown and ancient world in search of its home. A truly incredible animation.

Read the full story on ‘New, Now’ Louis Vuitton’s online magazine.

ENJOY.

Music: The Do - “Too Insistent”