Wonderbra - Ultimate Plunge.
Wonderbra recently introduced its deepest cleavage bra ever, how? By projecting the ‘bust’ of the campaign, model Adriana Cernanova onto London’s Battersea Power Station. Not bad, not bad but how do you up the ante? Well, invite women to bungee from a giant crane into Cernanova’s plunging cleavage. BOOM. PR stunt done and dusted.